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In 1992, a consulting team serving a large retailer stumbled upon a significant opportunity:  substantial profit improvement – from increased sales and increased turns – was possible from a new approach to inventory management.  However, the retailer’s existing systems could not support the new approach, and software available in the marketplace simply lacked the required economics-driven decision logic.  With no other alternative available, the team proceeded down a bold path:  they would hire the required technical talent and design and build the system themselves – setting up a live pilot and then rapidly iterating the system’s business logic in the pilot until it produced the desired results.

Not only was this effort wildly successful – the retailer won the 1994 Computerworld Smithsonian Award for the Best Business Use of IT for the application – but it provided a foundation for a whole new model of software development: the “do it, fix it” design and implementation of decision-focused systems.  Many companies across a number of industries have the potential to substantially improve profitability by combining their existing data with the right decision logic to drive real operational decision-making.  Because these systems are so intimately tied to business processes, the only approach that ensures that they deliver the desired results is one that allows for intensive refinement and iteration in pilot – hence, the “do it, fix it” pilot model.  For these systems, a traditional, detailed requirements approach to development fails.

In 1999, Bluefire Systems was formed to build upon the “do it, fix it” design methodology and to bring our platform of sophisticated business science to the operational decisions of retailers, distributors, and consumer goods companies.  Every time that we work with a client, we aim to substantially and measurably improve profitability.  Our approach is simple: in a world full of hype, a company that consistently meets commitments and delivers real profit improvement will grow and thrive.  

 

 

 

 

 

 

 

 

 

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